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海力对品牌形象建立及品牌国际化的观点：
海力品牌认为：“品牌标识”、“名片”、“信纸”、“品牌终端形象店”等应与企业品牌文化、理念保持一致。品牌形象的建设是一个长期的经营积累过程，规划设计品牌视觉形象的一致性和连贯性，让受众在品牌传播过程中形成对品牌形象的沉淀，加深受众对品牌形象的认识。所以中国企业越早注重对品牌形象的建设，对企业品牌形象的长远发展越有价值。
在全球一体化的大形势下,融合将成为趋势,这就要求企业的标识更国际化，首先体现出来的就是语言。未来的趋势是作为通用语言的英语将越来越多地出现在公司的标识上。
此外，更简洁、更有力也是以后LOGO设计的潮流，也许以后甚至连LOGO的图案都不存在了，就是一个公司的名字，所有的设计都围绕这个名字进行。就像三星、索尼，这是因为生活节奏越来越快，人们希望一眼就明白所看到的东西，而不是先看到一个图案再去联想是什么牌子。所以我们认为：品牌视觉国际化是全球一体化的潮流。
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| 客户：深圳市鸿鹄工贸有限公司 |
| 创作时间：2007.1 |
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创意释义：鸿鹄是华夏民族创造的体现民族精神的寓意性形象；横绝四海、振翅千里的鸿鹄是鸿鹄企业的精神象征。鸿鹄企业形象标志取汉·刘邦《鸿鹄歌》“鸿鹄高飞，一举千里。”诗句之意念，鸿鹄仙鸟之意象经归纳变化而成。标志造型朴实有力,鸿鹄高飞之势跃然长空,展示出企业高瞻远瞩致力于新型高端科技研发的创造精神和进取精神，线条圆转且向上延伸，寓意鸿鹄企业发展无穷，潜力无限，追求恒远。标志色彩鸿鹄兰渐变表现，沉着、稳重、科技，与鸿鹄企业现代化、国际化的企业形象与定位相吻合。形象标志整体表现精致、简洁、富有气势，提升视觉效果的同时，更增强了标志的识别性及传播力度。 |
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Creativity explanation: The swan is the China nationality creates manifests the national spirit the implication image; Horizontally certainly the great-hearted, flutters the great distance swan is the HONGHU enterprise's spiritual symbol. The HONGHU enterprise image symbolized takes Chinese Liu Bang "Swan Song" "the swan high to fly, at one fell swoop great distance." Thought of the verse, image of the swan immortal bird becomes after the induction change. Symbolized modelling simple powerful, the swan high flies the potential vividly expansive sky, demonstrated the enterprise takes a long-range approach to devote to the new high end science and technology research and development creation spirit and the enterprising spirit, the line circle transfers also upwardly extends, the implication HONGHU enterprise develops infinitely, potential infinite, pursues permanently is far. Symbolized the color HONGHU blue changes gradually the performance, calm, is steady, the science and technology, with the swan enterprise modernization, the internationalization enterprise image with decides the phase to tally. The image symbol whole performance fine, is succinct, the rich imposing manner, promotion vision effect at the same time, strengthened the symbol recognition and dissemination dynamics. |
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| 客户： 东莞国际家居有限公司 |
| 创作时间：2006.9 |
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创意释义：标志的整个外形以“10周年”阿拉伯数字“10”为基础元素变化而来。整个标志造型充满动感与激情，象征企业“红红火火”、充满激情与发展的10年，表现手法大胆而且大气。体现了企业的进取精神及文化内涵，象征企业蒸蒸日上的发展趋势，具有鲜明的时代感和国际化色彩。在品牌设计策略的理念上得到了公司高层的肯定！
Creativity explanation: The symbol entire contour the Arabic numeral "10" comes take"the 10th anniversary" as the foundation element change. The entire symbol modelling fills moves the feeling and the fervor, the symbolic enterprise "prosperous", fills fervor and the development 10 years, the expression means is bold moreover the atmosphere. Has manifested enterprise's enterprising spirit and the cultural connotation,the development tendency which the symbolic enterprise progresses day by day, has the bright time feeling and the internationalization color. Obtained the company high level affirmation in the brand design strategy idea!
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| 创作时间：2006.7 |
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| 客户：勋业投资控股有限公司 |
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创意释义：标志的设计主旨在于整个外形以勋章的造型为基础，再加上“勋”英文的第一字母“X”为基础元素变化而来。整个标志稳重大方，以“X”变形组成一个勋章，标志的六个角指向神州大地的四面八方（全球），寓意公司未来发展将遍布全世界，整个标志由“X”变形的组合而成，象征了企业投资稳健的作风。体现了公司 的未来前程似锦、辉煌灿烂。整个标志色泽简洁明了，金色、银色象征金融投资行业。强调了企业稳健的投资 理念，象征企业蒸蒸日上的发展趋势，具有鲜明的时代感和国际化色彩。
Creativity explanation: The symbol design primary intention lies in entire contour take the medal modelling as a foundation, in addition "merit" English first letter "X" for foundation element change. The entire sign steady is natural, composes a medal by "X" the distortion, symbolized six angles aim at the motherland in all directions (whole world), the implication company future will develop proliferates the world, the entire symbol became by "X" the distortion combination, symbolizes the enterprise to invest the steady attitude. Will manifest company's future future to resemble the brocade magnificently, is bright. The entire symbol luster succinct has been bright, golden color, silver symbol finance investment profession. Emphasized the enterprise steady investment idea, the symbolic enterprise progresses day by day the development tendency, has the bright time feeling and the internationalization color.
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| 客户：深圳市好百年家居连锁企业有限公司 |
| 创作时间：2004 |
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创意释义：首届好百年青少年钢琴大赛LOGO以钢琴的外形造型变化而来，由好百年的标准色橙黄色和蓝色组成,以白色的“1”字处理寓意第一届钢琴大赛及钢琴支架，象征首届好百年青少年钢琴大赛圆满成功。寓意好百年家居连锁企业为深圳打造“钢琴之都”贡献力量。 |
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The creativity releases the righteousness:The big match LOGO of the first good hundred years teenager's piano changes with the shape shape of the piano since then, the standard color orange and blues that are from good hundred yearses constitute, with the "1" words processing implied meaning first batch piano big match and the piano supports of the white, symbolizing the satisfactory success of big match of the first good hundred years teenager's piano.The house of good hundred years of implied meaning resides the catena business enterprise to create" pianos all" to contribute the power for Shenzhen. |
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客户：深圳市好百年家居连锁企业有限公司 |
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创作时间：2004 |
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创意释义：好百年VI由汉语“好百年”和英文字母“HOBA”组成。“好百年”中文寓意祥和、祝愿、完满、恒久，体现了企业的人文关怀，具有深厚的文化内涵。LOGO中英文字母组合，简洁、大气、张力极强，具有鲜明的时代感和国际化色彩。好百年是业界成功实施品牌VIS战略的典范。 |
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The creativity releases the righteousness:The good hundred years VI is constitute by the Chinese language" good hundred years" and English letter of alphabet" HOBA"s." Good hundred years" Chinese implied meaning is peaceful, wishes the wish, satisfactory and endurable, body now the humanities concern of the business enterprise, have the deep cultural content.The LOGO Chinese-English monogram, simple and direct, the atmosphere, tension is very strong, having the fresh and clear ages feeling and internationalizing the color.Good hundred years are strategic model of the industries success implement brand VISs.
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客户：美庭品位家居 |
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创作时间：2005 |
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创意释义：美庭品位家居VI由汉语“美庭”和英文字母METEN Living Design组成。“美庭品位家居” 中文寓意高贵、极致、经典的品牌定位。“METEN”由“美庭”英文发音衍生，便于记忆、朗朗上口，英文字母组合，简洁、大气、张力极强，具有鲜明的时代感和国际化色彩。
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The creativity releases the righteousness:Does the personal status house of the beautiful court reside the VI from the Chinese language" beautiful court" and English letter of alphabet METEN Living Design The Design constitute." The personal status house of the beautiful court reside" Chinese implied meaning is noble, the brand fixed position of the extreme achievement, classic." METEN" is develop by the English pronunciation of" beautiful court", the easy to memory, the is fluently, English monogram, simple and direct, the atmosphere, tension is very strong, having the fresh and clear ages feeling and internationalizing the color.
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客户：百年办公超级商场 |
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创作时间：2005 |
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创意释义：百年办公超级商场是由好百年家居连锁企业经营管理的专业办公零售连锁企业，主要经营国际、国内高档办公家具、办公设备、办公文具及办公关联产品，是提供现代办公一体化解决方案的领先企业。
一、“BANNY”由“百年”英文发音衍生，便于记忆、朗朗上口，英文字母组合，简洁、大气、国际化。BANNY品牌理念MI：品位办公的选择 专业办公的典范
二、品牌核心价值
A 、BANNY OFFICE STORES品牌构建、定义
品牌名称： BANNY OFFICE STORES ，办公家具类品牌
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The creativity releases the righteousness:A hundred years transact the super market is to is transact by a profession that resides the catena business enterprise to conduct the management to retail the catena business enterprise, the main management nations, domestic are upscale to transact the furniture, transact the equipments and transact the stationery and transact the connection product, is to provide the modern to transact the integral whole to turn the solution to lead the business enterprise.
A," BANNY" is develop by" a hundred years" English pronunciation, the easy to memory, the is fluently, English monogram, simple and direct, atmosphere, internationalization.BANNY brand principle MI:The model that the choice profession that personal status transact transactTwo, the brand core value
The A, the BANNY OFFICE STORES brand set up, definition
Brand name: The BANNY OFFICE STORES, transact the furniture brand
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| 客户：上海国际时尚周组委会 |
| 创作时间：2004 |
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创意释义：以抽象的女性曲线为造型，拉开上海时尚周的序幕。时尚女性引领生活潮流，整个标志以“上海”大写的英文字母“S”变化而来，结合女性的曲线,象征上海国际时尚周美丽、时尚、品位的活动主题。 |
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Creativity explanation:Take the abstract feminine curve as the modelling,pulls open the Shanghai fashion week theprologue. When Still the female eagerly anticipated the life tidal current,entire symbol by "Shanghai "capital letter English The letter “S”change but comes, to unify the feminine curve symbolizes Shanghai international fashion week Beautiful,fashion personal status active subject. |
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| 客户：深圳市法尼兰服饰有限公司 |
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创作时间：2005
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创意释义：“都彭·名仕”Dupeng源自于一个典雅的国度——法国，秉承了皇族尊贵高雅的格调，倡导新古典主义的风格，实现经典与时尚的完美结合，神圣的艺术殿堂,不断激发设计师的灵感.LOGO以绚丽的不同色彩组合尽情演绎古典与现代、高雅与时尚。卓越的设计，注重细微；精选的材料，度身剪裁，执着追求永恒的完美精神，激起心中的怦然情感，体现独特的品味和文化内涵。 |
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The creativity releases the righteousness:" All a of the·" Dupeng originates a cultured country- France, taking orders the highly respectable and elegant style of clan of , initiating the style of new classic doctrine, carrying out the classic and vogue perfect to combine, sacred art hall, stir up the designer's inspiration continuously.The LOGO deduces fully with the gorgeous and different color combination classic and modern, elegant with vogue.Outstanding design, pay attention to small;Carefully selected material, a body tailor, persisting the perfect spirit of pursue the eternity, arising the however the emotion in the heart, body now special tasty and cultural content. |
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| 客户：深圳市法尼兰服饰有限公司 |
| 创作时间：2005 |
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创意释义：LOGO以流畅的英文变形而成，细致而精巧，象征高级男装的品质优良做工精细、品位独特。“都彭”源自于一个典雅的国度—法国，秉承了皇族尊贵高雅的格调，倡导新古典主义的风格,实现经典与时尚的完美结合,神圣的艺术殿堂，不断激发设计师的灵感。“都彭”Dupeng推广高级男服潮流，其设计概念柔入新古典主义的精髓，以简约之风彰显贵族品味。 |
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Creativity explanation : LOGO distorts by the smooth English but becomes,careful but exquisite, the symbolic senior men's clothing excellent in quality,works fine, the personal status is unique.The Dupeng source from in an elegant state—France, honored received the emperor's clan to be lofty The style, the initiative neoclassic principle style, the realization classics and the fashion perfect union, the sacred artistic palace, stimulates designer's inspiration unce-asingly.The Dupeng promotion senior male clothing tidal current, its design concept supply enters the neoclassic principle The essence, by the brief wind demonstrated the aristocrat savors. |
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| 客户：深圳市名典装饰设计工程有限公司 |
| 创作时间：2006 |
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创意释义：名典装饰 标识 由汉语“名典”和英文字母“ MINDAN ”组成。“名典”中文寓意：名流气派·典雅高贵，体现了企业的装饰设计理念，具有深厚的中华文化内涵，是名典装饰VI的核心价值所在，而且得到了消费者和社会公众的一致认可，是名典装饰企业最宝贵的无形资产；“MINDAN”由“名典”英文发音衍生，便于记忆、朗朗上口，英文字母组合，简洁、大气、张力极强，具有鲜明的时代感和国际化色彩，与企业未来的发展方向相吻合。 |
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The creativity releases the righteousness:A decorate the marking to be constitute by the " a" of Chinese language and English letter of alphabet" MINDAN"." A" Chinese implied meaning:The imposing · of celebrity is cultured noble, body now the adornment design principle of the business enterprise, have the deep China cultural content, is the core value place that a decorates the VI, and got the consumer in accordance with the society the public of accredit, is a to decorate the most precious immaterial assets in business enterprise;" MINDAN" is develop by" a " English pronunciation, the easy to memory, the is fluently, English monogram, simple and direct, the atmosphere, tension is very strong, having the fresh and clear ages feeling and internationalizing the color, fitting together mutually with the future development direction of business enterprise. |
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| 客户：深圳市好安逸餐饮有限公司 |
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创作时间：2004
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创意释义：好安逸是川菜风味酒楼，海力品牌与客户经过多次沟通后，经过对深圳川菜风味小吃的调研，我们决定用四川乐山大佛作为川味小吃的象征符号，用毛笔字题写酒楼名象征中国传统风味小吃。大佛的微笑处理象征“好安逸”与顾客的亲和力和微笑服务，也塑造了品牌的个性，提升了品牌的核心价值。 |
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The creativity releases the righteousness:Good comfort and ease is the Szechwan cuisine taste wine shop, the sea dint brand and customer is through many communications, process to the investigation of the Szechwan cuisine taste a light repast of Shenzhen, we decide to use Szechwan happy the big of mountain is the symbol sign of the Sichuan's light repast, writing the wine shop to symbolize the Chinese traditional taste a light repast with the Chinese brush-pen word.The smile processing symbol" good comfort and ease" of the big and the affinity and the smile service of the customer, also molded the character of the brand, promote the core of the brand value. |
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